Impactology:
with Alistair Wickens

A visionary business leader and keynote speaker.


Supporting organisations to become a ‘force for good’ through sustainable business strategies and impactful leadership.

Experience

Alistair has extensive Board-level experience in leading large, established organisations and founding multiple successful business ventures, including one of the UK’s most innovative socially-driven housing companies**. His unique blend of expertise spans corporate governance, intricate organisational structures, and the personal challenges faced by start-ups and founders.

With a focus on both the built environment and healthtech sectors, he brings deep expertise in balancing social impact with profitability, and is a trusted advisor for organisations integrating purpose-driven initiatives into their strategies. Policymakers, investors, government bodies, think tanks, and business leaders seek his experience and guidance to embed social impact into their core operations, strategies and culture.

** Homes England (2019); BBC (2022)

Expertise

  • With over ten years of experience in the property sector, Alistair has founded and led several housing businesses, including Goscombe Homes, a privately-funded, community-driven organization that provides homes and support for disadvantaged families.

    Leveraging his healthtech background across the USA, UK, and Far East, his expertise and network offer unique insights, helping to create innovative and effective solutions to the challenges in the UK housing market.

    With extensive experience in modular housing production, he collaborates with top home builders, developers, and registered providers to promote modular housing, creating affordable homes that deliver significant social impact and improve housing accessibility.

  • Alistair has built a career focused on creating socially-conscious organisations, most recently leading a business with a bold vision to deliver 10,000 affordable, socially-purposed homes through a network of regional modular production hubs connected to local prisons.

    In addition to his business endeavors, he has chaired multiple not-for-profit organisations, gaining a deeper understanding of the challenges faced by the charitable sector and the communities they serve. This experience has strengthened his resolve to make purpose-driven business a standard practice.

    Alistair’s forward-thinking models have earned recognition from policymakers and government officials for addressing the urgent need for affordable housing, while also creating employment opportunities for 1,000 ex-offenders. His approach promotes reintegration, empowerment, and boosts local economies.

    With the potential to generate £1 billion in social value over the next decade, his initiatives are set to transform communities and drive lasting positive change.

  • Alistair's deep commitment to profit with purpose has positioned him as a pioneer in building some of the UK's most innovative, socially driven businesses.

    In a world where consumers, employees, and investors increasingly expect companies to prioritise social responsibility, Alistair exemplifies the transformative power of aligning purpose with profit.

    As conscious consumers, activist employees, and impact investors drive a new era of corporate responsibility, it's clear that authentic purpose is now key to long-term success. By blending financial growth with meaningful social impact, Alistair proves that businesses can prosper while contributing positively to society.

  • Businesses have a unique ability to innovate and scale solutions to urgent social and environmental issues, such as housing, the cost of living crisis and climate change. Those adopting a purpose-driven approach, aiming to create a positive impact while remaining profitable, often experience greater success and contribute to economic growth.

    Working alongside senior leaders in government, investment, and the business sector, Alistair serves as a crucial sounding board and a valuable advisor for the development and execution of strategic and operational changes aimed at establishing a purpose-driven approach to business as the new norm.

    This approach not only enhances brand trust among consumers, employees, and investors but also attracts consumers who seek out purpose-driven brands.

“There are few people who have truly mastered the complexity of models that link performance, profit, and purpose.

Alistair is one of them.”

“Alistair has an intimate understanding of the extraordinary personal and organisational demands placed on those seeking to stop the world in its tracks, spark change and use business as a force for good."